The Good Life

A UNIQUE BOUTIQUE IN THE HEART OF THE MIDWEST

The Good Life.

A UNIQUE BOUTIQUE IN THE HEART OF THE MIDWEST

 Emily Novak

Hey girls ! My name is Emily – and I want to welcome you to The Good Life Boutique. We hope you find a place to shop that just feels right. We hand pick every piece with the goal it will make you feel beautiful, and the best version of yourself. 
The Good Life Boutique was started as a leap of faith. Right after having two babies in 15 months, and attempting to work full time as a high school math teacher – I knew I needed a change. It had always been a dream of mine to own a business. When thinking about what, I knew deep down there has to be other women like me – women who were tired, busy and just wanted to feel like themselves again. After thinking about starting an online boutique for months- I finally ran the idea past my husband Matt. He agreed, and gave me a small loan. I bought one rack of clothes in my basement, and that’s how it all got started. 
In the beginning, I did everything- modeled, packed and shipped orders, marketing and social media. I would wake up at 4:30am every morning to record all the content for the day before I went in to teach. Once things started picking up, I hired my parents to  work for me while I was teaching. It was so fun to be able to work with my parents and get to see them all the time. I was able to retire from teaching at the end of that school year, and move out of our basement and into a warehouse space in Wahoo, NE. 
I wouldn’t be here without the support of my husband, the help of my parents and my amazing employees, Brea & Skyler who make everything happen. In March 2020, we opened our store front. It is a beautiful space in Wahoo, NE that allows women to shop in person and try the clothes on. The biggest thanks goes to all my amazing customers who continue to support me and refer new customers our way. 
Thank you again for shopping with us! 
Emily & Matt Novak 

Brea Burling

STORE Manager + MODEL

Stacy Ideus

Photographer

Skyler Luetkenhaus

INVENTORY MANAGER + MODEL

Lindsay Wilkinson

MODEL

Taryn Thompson

Model

Vanessa Loving

MODEL

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